This client took over an existing window cleaning business and asked us for a rebranding that was in line with their personality. We came up with the name ‘Glashelden’ (which means ‘window heroes’ in English) because, let's admit, nobody likes to clean them. We often see window cleaners in acrobatic and dangerous positions to make sure our windows let in the light we desire. So we prefer to let them do all the work!

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Since their target audience lives around Ghent, Belgium, where the primary language is Dutch, we went with Glashelden. After we chose the name, we designed business cards and flyers, branded their vehicles and personalized their work uniforms. La Movida made sure all visual elements were aligned in order to ensure Glashelden would become a force to be reckoned with in the window cleaning business.