For the launch of the new Daikin air purifiers La Movida was asked to set up a campaign that could be applied to markets all over the world. The air purifiers are used in residential and commercial settings so the campaign had to speak to different types of clients. In times like these clean and healthier air has never been more important.

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La Movida organised multiple photoshoots in different settings so the imagery can be used in Northern and Southern climates in different parts of the world. We were in charge of the 6 photoshoots, from model casting and location hunting to the delivery of the final images. Afterwards this imagery was used in various printing materials such as catalogues, flyers, posters and roll-ups.