Working on the brand identity of a seating icon

Our partnership with JORI started as the interior design consultant. We guided them in fabric choices, styling their fair stands, and developing moodboards for the different models and possible configurations. The partnership evolved when we also became the styling partner for their photoshoots. In this way, we created the visual identity of the brand. We also developed a B2B concept for them where we redesigned a JORI corner in one of their dealer stores.